Insurance Awards: 7 Reasons Why They Don’t Work & What You Can Do About It

In the world of insurance, awards are often seen as a symbol of excellence and recognition for outstanding performance. However, there is a growing skepticism about the effectiveness of these awards. This article will delve into seven reasons why insurance awards may not work as intended and explore what you can do to address these issues.

1. Subjectivity in Judging

One of the major flaws in insurance awards is the subjectivity involved in the judging process. Different award committees may have varying criteria for evaluating insurance companies, making it challenging to ensure fairness and consistency.

2. Lack of Transparency

Transparency is key in any recognition process, but some insurance awards lack it. It’s not always clear how nominees are selected or how the judging process unfolds, leaving room for doubt and suspicion.

3. Focus on Quantity over Quality

Some insurance companies prioritize winning as many awards as possible, rather than focusing on providing excellent service to their clients. This can lead to a culture of box-ticking rather than genuine improvement.

4. Potential for Bias

Bias can seep into the award process through various avenues, such as personal relationships, financial interests, or even unintentional prejudices. This undermines the credibility of the awards.

5. Limited Scope of Evaluation

Many insurance awards primarily consider financial metrics and overlook other essential aspects of a company’s performance, such as customer satisfaction, claims processing efficiency, and innovation.

6. Lack of Innovation

Insurance awards often reward the status quo, discouraging companies from embracing innovation and adapting to changing customer needs. This can hinder progress and growth in the industry.

7. Overemphasis on Branding

Some insurance companies use awards primarily as a marketing tool to boost their brand image, without genuinely improving their services. This can mislead consumers and create unrealistic expectations.

What You Can Do About It

While the issues with insurance awards are significant, there are steps you can take to navigate this landscape more effectively:

1. Research Award Credibility

Before celebrating any insurance award, research the credibility and reputation of the awarding body. Look for transparency in their selection process and ensure they consider a broad range of criteria.

2. Focus on Customer Experience

Instead of chasing awards, prioritize delivering exceptional customer experiences. Happy and satisfied clients are more valuable than any trophy.

3. Seek Objective Feedback

Encourage feedback from independent sources and your clients. This can provide a more accurate assessment of your company’s strengths and weaknesses.

4. Embrace Innovation

Don’t be content with the status quo. Embrace innovation to stay competitive and responsive to evolving customer needs.

5. Educate Consumers

As a responsible insurance company, educate your clients about the potential pitfalls of relying solely on awards when choosing their insurance provider. Encourage them to look beyond the trophies.


Insurance awards, while well-intentioned, have their limitations. The subjectivity, lack of transparency, and potential for bias can undermine their credibility. Instead of fixating on awards, insurance companies should prioritize the quality of their service, customer satisfaction, and innovation.



1. Are all insurance awards unreliable?

No, not all insurance awards are unreliable, but it’s essential to research the credibility of the awarding body and the criteria they use.

2. How can insurance companies improve transparency in award processes?

Insurance companies can improve transparency by disclosing their selection criteria, judges, and the entire judging process.

3. Can innovation and awards coexist in the insurance industry?

Absolutely. Insurance companies can innovate and still win awards if they focus on improving their services while embracing new technologies and practices.

4. Should consumers rely solely on awards when choosing insurance?

No, consumers should not rely solely on awards. They should consider awards alongside other factors such as customer reviews, coverage options, and pricing.

5. What is the most important aspect of insurance – awards or customer satisfaction?

Customer satisfaction is the most crucial aspect of insurance. Awards may indicate excellence, but it’s the customers’ experiences that truly matter.

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